Blog

KMGH Channel 7’s Marshall Zelinger Speaks To CHCA PR Committee

March 18, 2016

The CHCA PR Committee, responsible for ¬†creating a strong reputation and public perception of the long term care profession in Colorado through public relations and media outreach, welcomed KMGH Channel 7 reporter Marshall Zelinger this week to discuss story development… and how to pitch a strong story to media outlets. When crafting a story, Zelinger… Read More

District II Day at the Capitol

March 16, 2016

One of the key missions of CHCA is to gain access to elected officials through advocacy and lobbying. Oftentimes, the most effective lobbying for our profession comes from the professionals themselves: Administrators and nurses, who really know and understand the challenges facing Long Term Care in the state, telling their stories is imperative. Taking time… Read More