Balfour Senior Living found itself in the news this week, when KMGH-TV Channel 7 did a story on their work with Alzheimer’s patients using music as a way to help residents connect with themselves and their memories.
The CHCA PR Committee, responsible for creating a strong reputation and public perception of the long term care profession in Colorado through public relations and media outreach, welcomed KMGH Channel 7 reporter Marshall Zelinger this week to discuss story development… and how to pitch a strong story to media outlets. When crafting a story, Zelinger… Read More
Colorado Public Radio’s Jenny Brundin shared a great story late last week of students at Denver’s Graland Country Day School working with Alzheimer’s patients in the Denver area. “Graland Country Day School in Denver has developed a comprehensive learning module for seventh graders focused on Alzheimer’s disease. “Our goal here is intergenerational learning,” says Mark… Read More